Author: Holly Fiorello

Holly Fiorello is the founder of Growth Guide Marketing and a firm believer that good marketing starts with good strategy. With 15+ years of experience across growth, brand, go-to-market and event marketing, she helps businesses turn big goals into smart strategy and action that actually moves the business forward.

Events | Strategy

Your Booth Isn’t an Event Strategy
ByHolly Fiorello September 29, 2026September 29, 2026

I love events. I really do. I’ve spent a lot of my career in convention centers, hotel ballrooms and yes, at the center bar. And after more than 150+ events, I still believe there’s something incredibly valuable about getting customers, prospects and an entire industry together in one place. But I’ve also seen how easy…

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Strategy

Do you have a Marketing Problem or a Strategy Problem?
ByHolly Fiorello September 29, 2026September 29, 2026

“We need more leads.” I’ve heard some version of that sentence throughout most of my career. Sometimes it’s more leads. Sometimes it’s a new website, better social media, more events, a bigger marketing team or, lately, an AI strategy. And sometimes that really is what the business needs. But I’ve learned to ask a few…

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