Nearly 15 years. Every side of self-storage.
The best marketing partner doesn’t need six months to learn your industry. Holly Fiorello has spent nearly 15 years inside self-storage, working across nearly every side of the business, from marketing for operators and marketing to operators, to building technology brands, leading marketing teams and helping companies grow from startup through acquisition. Growth Guide brings that experience, perspective and network directly to self-storage vendors and operators ready for what’s next.
Holly Fiorello began her self-storage career in 2012 at The Storage Group, a digital marketing and technology company serving self-storage operators. She eventually became VP of Marketing & Customer Success, gaining firsthand experience on both sides of the business: helping operators attract tenants while marketing products and services to the operators themselves.
She later joined CallPotential, a self-storage technology startup, as VP of Marketing. There, Holly helped build the company’s brand and marketing function while also supporting marketing for the Next Door Self Storage portfolio. She helped grow CallPotential through its acquisition by Storable in 2023, then spent three years at Storable leading field and customer marketing and partnering closely with sales, customers and industry leaders.
Throughout her career, Holly has traveled the country educating operators on marketing and technology through workshops, boot camps and industry conferences. Those years have given her more than marketing expertise. They’ve given her a deep understanding of the self-storage business, relationships across the industry and firsthand experience helping companies navigate growth and change.
In 2026, Holly founded Growth Guide Marketing to bring that experience directly to self-storage vendors and operators looking for a strategic marketing partner who understands their business.
Beyond the work.
Holly is deeply involved in the self-storage industry beyond her client work, currently serving as Vice President of the Pennsylvania Self Storage Association and on the board of the Florida Self Storage Association. She previously served as PASSA President and will return to the role in 2027.
Based in Bethlehem, Pennsylvania, Holly lives with her husband, daughter and two dogs. When she’s not talking self-storage, she can usually be found coaching softball, strength training, traveling or spending time with her family.
Let’s Connect
Want more self-storage insights, marketing perspectives, and the occasional trade show story? Connect with Holly on LinkedIn.